Ambush Marketing – leveraging the ability to create custom incident workflows

Many organisations today face unique challenges and this demonstration showcases how transitioning to digital workflows can help organisations save time and resources while increasing productivity.

By creating customised incident types and workflows, organisations can address sector-specific issues, such as “Ambush Marketing” at large events.

Just to set the scene and give some background to this example incident, ambush marketing is a strategy where brands unofficially associate themselves with events or campaigns to gain exposure without sponsorship rights.

Let’s dive in and explore how this custom incident type has been setup to tackle an issue:

• Mobile app report
• Escalation & communication
• Evidence & linking
• Sharing the case file with stakeholders

Watch on YouTube: https://www.youtube.com/watch?v=UpgQegznybg