Meet The Leadership Team

Our experienced and motivated leadership team combine significant industry and leadership experience to manage and develop the Zinc System’s business. The team have a demonstrable skill set in identifying, winning and delivering contracts for public and private sector services, whilst driving growth at a remarkable pace. 

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Our vision is to help grow, protect and improve the success of your organisation through data-driven insights and creative solutions.

Joe Zielinski

Joe Zielinski

CEO & Founder

From Apprentice to Founder & CEO of Zinc. Joe’s blue-sky thinking and expertise in delivering strategic digital solutions has put Zinc at the heart of the industry. Joe drives the business vision, turning ideas into reality - his strength lies in his ability to build highly skilled diverse teams to specify and deliver new innovative digital tools to drive tomorrows technology today.

Paul Coverdale

Paul Coverdale

COO

From Professional Cricketer to COO of Zinc. Paul has been instrumental in transforming Zinc into becoming recognised as a great customer-centric business and he has brought a wealth of operations and delivery expertise. Paul oversees the day-to-day running of the business and acts as a central escalation point to ensure smooth project delivery and seamless communication.

Sophie Malone

Sophie Malone

Commercial Director

Sophie drives the strategic sales direction of the business through the creation of targeted growth plans, developing new initiatives as well as designing progressive sales, retention and marketing strategies. Sophie is a key player in the sector and has achieved consistent new business sales of £30m+ pa for one of the UK’s largest security and support service organisations.

Ray Palmer

Ray Palmer

Retail Sector Director

Ray is a global Asset Protection Director, who protects profits by implementing world class asset protection, security and loss prevention strategies for blue chip international companies and advising at Board level as an internationally renowned fraud and loss prevention expert, previously Chair of the Loss Prevention Forum and Director of European Loss Prevention Advisory Panel.

Ashley Kitson

Ashley Kitson

Head of Engineering

Ashley is an experienced engineer with a track record in designing, building, maintaining and operating enterprise-grade online systems. Ashley’s held a variety of positions from a hands-on developer through to a board-level technology director of private banks and brings a wealth of leadership in running teams of software developers, devops engineers and service delivery experts across the globe.

Jordan Wells

Jordan Wells

Head of Product

Jordan is a passionate & driven professional with extensive resource management and project delivery experience within retail, government, property and technology industries. Jordan manages the product, customer onboarding and engagement teams and has successfully delivered projects of all sizes with experience in building teams with culture of empowerment, collaboration and honesty. 

Keith Francis

Keith Francis

Strategic Non-Executive Director

Keith is an accomplished leader who advises the Board on creating and delivering a vision for success whilst driving change at a remarkable pace. Having formed VSG, Keith generated a strategy to ignite the business and differentiate VSG in the market to become the largest privately-owned security company in the UK with a turnover of over £200m and 7000 staff until he left the business to join Zinc in 2018.

Rob Jones

Rob Jones

Financial Non-Executive Director

Rob advises the Board on financial strategies for growth, financial structuring & exit planning. Rob was the Finance Director at VSG and spearheaded the sale to Compass Group in 2010 with annual revenues in excess of £500m. Rob is involved in various businesses as an advisor, director and/or investor including being chairman of a business angels group and Group CFO of a private equity backed business. 

 

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