The Zinc Group

Driving digital transformation for 20 years – business growth and protection in synergy.

20th September 2024:
A message from our Founder & CEO, Joe Zielinski:

Today, Zinc celebrates its 20th birthday. It’s hard to believe, I’ve been dedicated to Zinc for half my life!

As most of you know, I’m a quiet, unassuming leader who believes in hard work and building relationships to make a difference. I started Zinc with a vision to help businesses navigate the digital age with a blend of personal service, innovation, and stability.

My business partner Paul Coverdale joined the business 15 years ago – at work we are complete opposites (but the blend works!) and collectively we manage a 75+ strong diverse team split across two continents. All glued together by our Office Manager, Liz, who’s been with me from the start and her unwavering support keeps the behind the scenes operating.

Over the last two decades, we’ve seen remarkable advancements in technology and the digital era: the online bubble, rise of social media, the explosion of e-commerce, smartphones/devices connecting everything, and cloud computing transforming data storage and access. Security has also become a critical focus as we face unforeseen threats and we’re now diving into an AI revolution, navigating this unknown territory that promises to change our world.

Today, I sit here a little more bleary-eyed, thanks to my two under 2 boys! For both – there is no difference between night and day, it is a 24/7 operation of growth and challenge. Every morning, I still have a burning desire to grow and push Zinc forward and our vision remains unchanged as we drive digital transformation initiatives across our two thriving businesses in the group.

Zinc Digital and Zinc Systems, our dual approach drives business growth and protection in synergy – two sides of the same coin. 


Zinc Digital: www.zinc.digital

The digital powerhouse, driving business growth online – providing end-to-end digital, creative and marketing solutions and generating measurable results.

Head of Digital, Ollie Mckeown joined as an apprentice 15 years ago and Head of Business Development, Rob Bradley has been fantastic in taking the helm and growing the business year-on-year to a leading digital agency.

Zinc Systems: www.zinc.systems

The unsung heroes, driving business protection – transforming the way organisations manage critical events, ensuring they are prepared, resilient, and capable of handling any challenge that comes their way – protecting people, assets and global brands. 

The Board members, Keith Francis, Rob Jones, Sophie Malone, Matt Loveday & Ashley Kitson, have celebrated incredible milestones, developed award-winning software products and navigate the fun and games of private equity and venture capital! 


Like every business, we’ve faced our share of challenges, each one strengthening our resolve and sharpening our focus and expertise  – it’s been an amazing journey so far. None of this would have been possible without the unwavering support of our clients, partners, and the dedicated efforts of our fantastic team – your hardwork is the backbone of our success, and I am deeply grateful to each and every one of you… and I can’t forget the incredible support from my family and friends.

Thank you for trusting us and being part of our journey.
Here’s to the next 20 years of shared success and continued innovation.

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