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Why leading REITs are investing in Zinc’s Incident Management & Resilience Platform
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In today’s high-stakes real estate environment, resilience has become as valuable an asset as the buildings themselves. Forward-thinking Real Estate Investment Trusts (REITs) are now investing not just in premium locations, but in the operational strength needed to protect them. Zinc Systems’ Critical Event & Resilience Platform is emerging as the technology of choice for REITs determined to safeguard their portfolios, enhance tenant experience, and maintain long-term value.
What you will learn in this article:
In this article, you’ll discover why leading Real Estate Investment Trusts (REITs) are investing in resilience as a strategic asset – and how Zinc’s Critical Event & Resilience Platform is helping them:
Protect prestigious real estate portfolios with real-time, unified risk management.
Move away from costly, fragmented in-house systems to a scalable, secure SaaS platform.
Improve occupier safety, satisfaction, and retention to drive rental stability and management fee value.
Meet critical compliance requirements including GDPR, ISO 22301, and Martyn’s Law.
Achieve insurance savings of up to 10% by demonstrating advanced risk management.
Unify teams across security, FM, compliance, and asset management — driving operational excellence.
Turn resilience from a defensive measure into a powerful competitive advantage.
What is a REIT?
Real Estate Investment Trusts (REITs) are dynamic investment vehicles that own, operate, or finance income-producing real estate – often the most prestigious and strategically located assets in major cities and emerging hubs. Through REITs, investors can participate in the real estate market without directly owning property. REITs are custodians of iconic skyscrapers, luxury developments, logistics hubs, and mixed-use spaces, constantly managing operational risks, protecting asset value, and pursuing long-term growth. In today’s increasingly complex environment, resilience has become as critical an investment as the properties themselves.
Why resilience matters to REITs.
Gone are the days when risk management was a siloed back-office function. Leading REITs now see resilience as a strategic investment – one that preserves revenue, safeguards reputation, attracts tenants, satisfies insurers, and ultimately drives shareholder value.
This is why more REITs are turning to Zinc’s Critical Event & Resilience Platform – a specialised, enterprise-grade solution designed to protect assets, unify crisis response, enhance occupier experience, and deliver transparent, real-time oversight across entire portfolios.
“Zinc doesn’t just save costs – it protects and grows asset value,” says Joe Zielinski, Chief Executive Officer at Zinc Systems. “That’s what today’s REITs, and their investors, are demanding.”
Top 20 real-world reasons REITs are choosing Zinc – how many relate to you?
1. Resilience as an asset class
Just like prime real estate investments, resilience investments deliver measurable returns — from reduced downtime and faster recoveries to lower insurance premiums and enhanced tenant trust.
2. Moving away from disconnected platforms
Legacy systems breed inefficiency and risk. Zinc unites incident reporting, compliance, tenant communications, and crisis management into a single platform – delivering clarity, speed, and better outcomes.
3. Reducing over-reliance on service providers’ systems
When REITs rely on FM companies, security firms, or managing agents’ internal tools, they lose oversight. Zinc ensures that ownership of critical data and decisions stays where it belongs – with the REIT.
4. Significant cost savings
Managing multiple outdated systems and maintaining in-house solutions is costly. Zinc’s SaaS model reduces overheads, improves operational efficiency, and frees up budgets for strategic growth.
5. Greater efficiency across teams
From security personnel to building managers and compliance officers, all teams work from the same real-time information, dramatically improving coordination, response times, and accountability.
6. True transparency: No hidden data
Zinc ensures that all incident data, compliance records, and performance analytics are easily accessible – for every asset – providing audit-ready insights without vendor gatekeeping or missing information.
7. Owning the protection of the asset
Ultimately, it’s the REIT’s asset – not the contractor’s. With Zinc, REITs retain direct control over how risk is identified, managed, and mitigated.
8. Helicopter view across entire estates
Executives and asset managers get real-time, consolidated views of all properties – with regional and asset drill-downs – enabling data-driven decisions, faster resource allocation, and proactive risk mitigation.
9. Driving partner performance
Zinc’s reporting and benchmarking tools ensure that service providers like FM teams, security staff, and managing agents are held to measurable standards – driving continuous improvements.
10. Preparing for risks-to-resources
As the FM and security sectors face staffing pressures, Zinc reduces dependency on human-driven reporting and ensures resilience even when partner resources are stretched.
11. A blueprint for compliance and incident management
Zinc embeds consistent, repeatable processes that meet both internal standards and external regulations like ISO 22301 for Business Continuity Management.
12. Unified communications in crisis
During major incidents, emergency communication is critical. Zinc delivers instant, reliable notifications across tenant apps, internal teams, and emergency response – streamlining crisis response.
13. Martyn’s Law preparation
With new legislation like Martyn’s Law setting higher standards for public venue security, Zinc provides REITs with auditable, proven systems that meet and exceed compliance expectations.
14. Intelligence and best practice sharing
With Zinc, REITs capture lessons learned from one building and apply them across the portfolio — strengthening resilience estate-wide.
15. GDPR compliance and data security
Zinc ensures that all personal and operational data is managed under GDPR standards – protecting REITs from regulatory fines and reputational damage.
16. ISO 22301 alignment
Zinc supports ISO 22301 Business Continuity standards, giving REITs a proven framework for operational resilience, audit readiness, and stakeholder assurance.
17. Insurer recognition and premium reductions
Insurers increasingly reward REITs that can demonstrate strong resilience systems with lower premiums. REITs using Zinc have secured insurance discounts of up to 10% – an immediate financial return on investment.
18. Enhancing the occupier experience
Beyond operational efficiency, Zinc helps REITs unify all teams – from property managers and FM providers to compliance, legal, and risk management – onto one coordinated platform. This drives stronger tenant and occupier experiences by ensuring:
Faster, clearer communication during incidents
Better preparedness and visible security measures
Higher confidence in the safety, resilience, and reputation of the building
19. Improving tenant retention
Tenant retention improves directly supporting rental income and stabilising portfolios. A strong resilience framework is a real differentiator in competitive leasing markets, especially for high-value properties. Moreover, enhanced operational excellence protects and enhances the value of management fees. By demonstrating superior building management capabilities, REITs can justify premium fees to investors and stakeholders alike.
20. Moving beyond in-house systems: A smarter strategy
For REITs still maintaining custom-built incident platforms, the shift is clear: Invest in outcomes, not overheads. Internal platforms are expensive, hard to scale, and slow to evolve. By adopting Zinc’s SaaS model, REITs can:
Instantly access best-in-class features
Lower operational and IT costs
Empower internal teams to focus on data, analysis, and strategic decision-making
Seamlessly integrate into the broader PropTech ecosystem
Benefit from continual updates and innovation without the burden of internal development
Ready to strengthen your portfolio? The strategic payoff
Zinc’s Critical Event & Resilience Platform doesn’t just make REITs safer – it makes them smarter, stronger, and more valuable.
It protects assets.
It empowers teams.
It delights occupiers.
It saves costs.
It wins insurer confidence.
It builds shareholder trust.
Zinc’s Critical Event & Resilience Platform is already trusted by REITs protecting some of the UK’s most iconic assets. Get in touch with our team to see how we can help you unlock performance, resilience, and long-term value across your estate.
+44 (0)20 3989 4859 
info@zinc.systems 