Zinc Systems Welcomes Rebecca Cutting as Strategic New Head of Marketing to Drive Growth and Innovation

We’re excited to share a big step forward in Zinc’s journey! As a growing SaaS business, we’ve reached a stage where having a clear, strategic approach to marketing is essential to support our next phase of growth. That’s why we’ve welcomed Rebecca Cutting as Head of Marketing to the team. 

Rebecca’s focus will be on building brand awareness, strengthening our go-to-market strategy, and driving demand across our key sectors, this new role will help us connect with more customers and create real momentum behind everything we’re building.

Rebecca Cutting commented, “Zinc is on an incredible growth journey, and I can’t wait to contribute and help accelerate our success. I’m really excited to join and leverage my extensive experience in data-driven marketing strategies, impactful campaign execution, stakeholder engagement, and strategic brand positioning.”

CEO Joe Zielinski added, “Finding the right people who complement our strengths and fill strategic gaps is critical to Zinc’s continued success. We’re already trusted by the world’s leading brands, and they deserve a world-class marketer to elevate our profile to the prestige these brands embody. Rebecca perfectly fits this vision.”

Sophie Malone, Chief Commercial Officer, commented, “We’re excited to welcome Rebecca, who has a proven track record as Head of Marketing at a leading national Health & Safety Training provider, and the UK’s most prestigious race circuit. Rebecca’s strategic mindset aligns perfectly with our growth ambitions. Her appointment will ensure Zinc is no longer the industry’s best-kept secret, but celebrated widely for the exceptional work we deliver.”

Zinc Systems’ strategic pivot toward leveraging data-driven insights and creative experimentation perfectly aligns with Rebecca’s expertise in marketing automation and personalisation. Known for thriving in fast-paced environments, Rebecca brings a collaborative and people-focused leadership style, championing innovation, and effective problem-solving.

This strategic addition to our leadership team reinforces Zinc Systems’ commitment to continuous innovation and exceptional growth by opening exciting new avenues for Zinc.

Welcome to the team Rebecca, it’s going to be an exciting new chapter for us all !

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