Mass Notification & Emergency Communications

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A trusted and powerful mass notification & emergency communication platform to protect your people.

Every second counts during an emergency.

In the critical moments of an emergency, rapid, dependable, and precise communication is key. Elevate employee safety, reduce damages, and safeguard your business operations with a leading mass notification platform. Engineered for unparalleled speed, our system ensures your messages reach their intended recipients accurately and without delay, every time. With cutting-edge automation, our platform streamlines the communication process, enabling you to act quickly and efficiently when every second matters.

Instantly reach those at risk with effective multichannel notifications and analysis.

Our Mass Notification platform, ‘SYNAPSE’ provides a single pane of glass supporting real-time communication, and decision-making tools to manage emergency communication activities, ensuring employee safety, operational continuity, regulatory compliance and minimising impact when events do occur. Progressive CXOs and boards who demand the highest level of control are implementing SYNAPSE into their operational risk management strategies to protect against all types of anticipated and unforeseen critical events.

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Used by world-leading organisations


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Our mass notification platform ensures the right message to the right people, every time.

Safety of your people should never be an after thought. Our platform helps to safeguard individuals, instils confidence and fulfils duty of care obligations. It enables swift, reliable information dissemination, ensuring preparedness, quick response, and continuous support during critical situations, thus protecting and empowering both employees and management.

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Rapid dissemination of messages, ensuring timely awareness and response.

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Consistent delivery of notifications across multiple channels without failure.

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Precise targeting and message relevance to avoid misinformation spread.

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Streamlined processes for sending alerts, reducing manual intervention and errors.

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Award winning

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Our innovative solutions set industry standards, earning us accolades and trust worldwide. CXO and boards can be assured they are working with ‘best in class’ technology.

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Ensure your messages stand out by using multichannel notification delivery.

  • Simple to use and intuitive experience
  • Safer and more connected workers
  • Rapidly capture and report critical incidents & briefings
  • Quick customisable touch-points and selections
  • Two-way communication & share photos, videos & files instantly
  • Receive realtime alerts and notifications
  • Easily assign, conduct and track actions
  • Adapts realtime data based on your location
  • Monitor threats and incidents near your location
  • Works offline with an automated smart sync feature


Today’s complex threat landscape demand the highest level of reliability and control during an emergency.

  • Simple messaging interface to alert all employees at risk within seconds
  • Maximise the reach of your message through multiple communication channels
  • Complete visibility of all critical events and emergency communications
  • Auto-escalate and trigger notifications in seconds
  • Easily identify the right audience either by selections or via geo-mapping
  • Send one-way messages with important information.
  • Facilitate two-way communication – notes & response forms if required
  • Understand the impact and who is involved
  • Force standard/emergency operating procedures based on different types of events
  • Full audit trail and accountability

A single pane of glass

  • Unified data providing a ‘single pane of glass’
  • Gain actionable insights quickly to make well-informed decisions
  • Automation and orchestration of critical events and communications
  • Understand your data with advanced filtering
  • Historical data analysis
  • Build dynamic live dashboards to visualise data

Our mass notification & emergency communication platform ensures delivery, every time.

Our platform, known for its agility and high configurability, leads in innovation. It seamlessly adapts to your operational processes, providing you with a comprehensive suite of essential tools. Moreover, our dynamic community of customers influence our roadmap guaranteeing that every customer remains at the forefront and is supported.

Alerts & Notifications
Automatic or manually triggered notifications and alerts using a wide range of communication methods.

Report a wide range of critical alert/events types, create bespoke types questions & end-to-end process flows.

Automate & orchestrate processes, standard/emergency operating procedures, tasks and notifications.

Data Restrictions
Management and control over user access & permissions defining which user group can use specific features.

Assignment to individuals and teams based on priority levels to determine the most effective response.

Visualise the location of the event, sites, people and nearby locations using an integrated mapping tool.

Define severity & priority levels and enable escalation protocols based on the impact to location, people and operations.

Use statuses to manage the stages and processed required of an emergency to move it from start to finish.

Two-way comments and notes capability to log summaries of the essential facts, elements and decisions.

Streamline the planning & tracking of tasks to ensure designated actions are completed & deadlines are met.

Photos, Videos & Files
Upload a wide range of files to support an alert including media and documents, of any size from any device.

Formalised responses, statements, checks, sign-offs, forms and processes can be setup and enforced.

Translate content to over 100 languages so wherever your event occurs, it can be accurately recorded and translated instantly.

Audit Timeline
Transparency of all updates, actions and activities conducted on an event, displayed in a clear timeline.

Map key metrics and unlimited reporting suites and dashboards using flexible widgets - add lists, counts, graphs & maps.

Share & Export
Share data with team members, export to branded PDFs or interface with 3rd party systems via API endpoints.

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Why Zinc?

Mobilise rapidly and join our community of world-leading customers. Gain clear return on investment and drive success across your organisation by implementing Zinc's innovative platform that can be easily adapted to solve your specific challenges.

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Loved by users
Custom-tailored services designed to meet your unique needs and preferences.

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Agile & innovative
Custom-tailored services designed to meet your unique needs and preferences.

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Reliable & secure
Custom-tailored services designed to meet your unique needs and preferences.

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World-class support
Custom-tailored services designed to meet your unique needs and preferences.

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Join our community
Custom-tailored services designed to meet your unique needs and preferences.

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See it in action.
Request a demo today

Mass notification and emergency communication is essential across a number of sectors. It provides real-time tools for rapid dissemination of critical information, enhancing operational continuity, protection, and safety for all stakeholders in the face of emergencies. Scroll through and select your sector of choice to learn more.

Tall buildings house large people populations and an emergency communication platform is paramount to ensure the safety of occupants.

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Mass notification is crucial for real estate portfolios to ensure rapid, consistent communication during emergencies, maintenance updates, or security alerts.

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Enhancing public safety through mass notification provides operational efficiency and trust through timely information dissemination and response coordination.

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Within holistic security models, it is critical for security & FM organisations to have a communication platform to protects its staff and the vested interests of its clients.

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Mass notification can help resolve the unprecedented challenges within retail, including the rise of crimes and disruptive emergencies.

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Mass notification can support dynamic environments such as film studios, where potential risks, security threats, and emergencies can be swiftly communicated.

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Mass notification will help protect valuable assets and communicate any type of critical event in a building by implementing the highest level of control.

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CNI is the lifeline of our nation, underpinning economic prosperity, public safety, and national security – implementing resilient communication system is of paramount importance.

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First responders require a mass notification platform to effectively communicate critical events, such as natural disasters, accidents, and public emergencies.

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Mass Notification
Frequently Asked Questions

Mass notification refers to the ability to send immediate alerts or messages to a large group of people simultaneously, across multiple communication channels such as email, SMS, social platforms, and other integrated systems.

It plays a crucial role in emergency response, crisis management, and information dissemination, enabling organisations, institutions, and communities to quickly relay vital information to ensure safety, coordinate actions, and minimise confusion during critical situations.

A mass notification platform is essential for effectively managing responses to natural disasters, security threats, health emergencies, and other urgent events, ensuring that all affected individuals receive timely and accurate information to take appropriate actions.

Mass notification systems can significantly benefit your organisation in several ways:

  1. Enhanced Safety and Security: Quickly communicate vital information during emergencies, such as natural disasters, security threats, or health crises, helping to protect employees, clients, and assets.
  2. Improved Communication: Ensure that important messages reach all relevant parties promptly and efficiently, regardless of their location, enhancing the flow of information within the organisation.
  3. Increased Efficiency: Streamline the process of sending out alerts, saving time and resources while reducing the risk of communication errors.
  4. Compliance with Regulations: Help meet legal and regulatory requirements for safety and emergency preparedness in certain industries or regions.
  5. Crisis Management and Response Coordination: Facilitate coordinated response efforts during emergencies by enabling swift communication among response teams, management, and all impacted individuals.
  6. Building Trust: Demonstrate commitment to safety and transparency by keeping stakeholders informed, thereby building trust and confidence among employees, customers, and partners.
  7. Operational Continuity: Mitigate disruptions to operations by quickly addressing and managing situations that could affect your organisation's functioning.
  8. Data-Driven Insights: Some systems offer analytics and reporting tools, providing insights into communication effectiveness, response times, and engagement, allowing for continuous improvement in crisis communication strategies.

Incorporating a mass notification system can significantly bolster your organisation's preparedness and resilience, ensuring that you are better equipped to handle unexpected events and maintain critical operations under various circumstances.

Mass notification systems can be highly beneficial for various types of communications within an organization. Here are top examples of when and how these systems are used:

  1. Emergency Alerts: Communicating immediate threats or emergencies, such as natural disasters (earthquakes, floods), fires, or active shooter situations, ensuring swift dissemination of critical safety instructions.
  2. Health and Safety Updates: Informing about health emergencies, pandemic updates, or safety measures that need to be taken, like in the case of COVID-19 or flu outbreaks.
  3. Operational Disruptions: Notifying about unexpected disruptions in operations, such as power outages, IT system failures, or critical infrastructure issues, to minimise impact and coordinate response efforts.
  4. Evacuation Orders: Issuing evacuation orders in case of imminent danger to life or property, providing clear instructions on evacuation routes and safety zones.
  5. Weather Warnings: Alerting about severe weather conditions that could affect operations or safety, like hurricanes, tornadoes, or severe snowstorms.
  6. Security Threats: Informing about security threats or breaches, ensuring employees are aware and can take necessary precautions or follow protocols.
  7. Maintenance Notifications: Announcing planned maintenance activities that might affect normal operations or access to facilities, helping to minimise inconvenience.
  8. Critical Deadlines or Reminders: Sending reminders for critical deadlines, such as compliance filings, project milestones, or mandatory training sessions, ensuring nothing crucial is overlooked.
  9. Organisational Changes: Communicating significant organisational changes, such as leadership transitions, restructuring, or policy updates, to keep everyone informed and aligned.
  10. Community Engagement and Events: Promoting community engagement activities or events, encouraging participation and fostering a sense of community within the organisation.

Mass notification systems facilitate efficient and reliable communication for a wide range of needs, ensuring that all members of an organisation are promptly informed, prepared, and able to respond appropriately to various situations.

Yes, you can customise templates for various types of communications.

These customisable templates allow organisations to prepare messages in advance for different scenarios, such as emergencies, maintenance updates, safety drills, or general announcements.

By having pre-defined templates, you can ensure that communications are consistent, clear, and can be dispatched quickly, reducing the time needed to draft messages during critical situations.

Customisation options include the ability to modify the text, incorporate dynamic fields (like names, locations, dates), and even adjust the design or format to align with the organisation's branding or communication standards.

This feature streamlines the process of sending out notifications, ensuring that all recipients receive timely and accurate information tailored to the specific incident or announcement.

Mass notification systems work across a global estate by leveraging a centralised platform capable of reaching all intended recipients, regardless of their geographical location. These systems are designed to ensure consistent, rapid, and reliable delivery of messages to individuals or groups within an organisation's global network. Here's how they typically operate:

  1. Centralised control: A single platform allows administrators to craft and send messages, ensuring uniformity and consistency across the global estate. This central control can adapt messages to local languages and regulations.
  2. Multiple delivery channels: To ensure message delivery despite local network conditions or personal preferences, mass notification systems use various channels such as SMS, email, mobile app notifications, and social platforms.
  3. Geo-targeting and localisation: Advanced systems can target messages based on the geographic location of recipients, allowing for localised alerts specific to certain regions or threats relevant to particular areas. This is particularly useful for weather-related alerts or region-specific emergencies.
  4. Scalability: These systems are scalable to accommodate the vast number of recipients involved in a global operation, ensuring that messages are delivered quickly and efficiently to thousands or even millions of people.
  5. Compliance and data security: Ensures compliance with international data protection regulations and maintains high standards of data security to protect sensitive information.
  6. Real-time analytics: Offers real-time tracking of message delivery and engagement and dashboards based on the notifications that have been sent.

Implementing a mass notification system across a global estate enables organisations to manage communications seamlessly during critical incidents, ensuring that all members of the organisation, no matter where they are located, receive timely and pertinent information that can aid in their safety and the continuity of operations.

Our mass notification platform in a single location or building function by leveraging integrated communication platforms to instantly disseminate information to all relevant individuals within that location. Here's how it works:

  1. Centralised control: A centralised system allows administrators to quickly compose and send messages from a single point of control, ensuring consistency and accuracy of the information.
  2. Multiple channels: Messages are distributed through various channels such as email, text messages (SMS), and mobile app notifications. Integration capability could allow for loudspeakers (PA systems), digital signage to also be utilised. This multi-channel approach ensures that the message reaches everyone, catering to different communication preferences and situations.
  3. Segmentation and Targeting: The system can be set up to target specific groups within the building based on their location/floor, role, or other criteria. For instance, a message about a maintenance issue in one wing can be sent only to the occupants of that area, minimising disruption to others.
  4. Integration with building systems: MNS can be integrated with other building management systems such as fire alarms or access controls. In an emergency, the system can automatically trigger lockdown procedures or direct occupants to the nearest exits, guided by voice messages or illuminated signs.
  5. Drills and training: Regularly scheduled drills can be conducted using the MNS, helping to familiarise occupants with procedures and ensuring the system functions as expected.
  6. Compliance and auditing: The system keeps a record of all messages sent and responses received, which is crucial for post-incident reviews and compliance with safety regulations.

In a single location/building, the effectiveness of a mass notification system ensures communication reach everyone quickly, clearly convey the necessary action, and adapt to the specifics of the environment and its occupants. This comprehensive approach enhances safety, security, and communication efficiency, particularly in emergencies or critical situations.

You can either manually upload your contacts using an import tool or integrate your existing contacts, along with utilising Single Sign-On (SSO) capabilities.

Contact Integration:

This feature allows organisations to import and synchronise contact information from their existing databases, HR systems, or customer relationship management (CRM) tools directly into the mass notification platform. It ensures that the contact list is up-to-date, minimizing the risk of missing out on notifying anyone due to outdated information. Contact integration can often be automated, providing continuous synchronization and segmenting of contacts based on various criteria like department, location, or role, which is crucial for targeting specific groups with relevant messages.

SSO Integration:

Single Sign-On integration enables users to access the mass notification platform using their existing organisational login credentials, simplifying the login process and enhancing security. SSO reduces the need for multiple passwords and login procedures, making it easier for administrators and users to access the system quickly, especially in urgent situations. It also helps in maintaining higher security standards, as it allows the organization's IT policies, like password complexity and rotation, to be applied to the mass notification system access.

Integrating contacts and SSO into a mass notification platform streamlines the process of managing the system, improves ease of use, and ensures that the platform is always ready to send out notifications as efficiently and securely as possible.

Manual upload:

Alongside automatic synchronisation and integration features, the manual import process involves uploading a a CSV (Comma Separated Values) file that contains the contact details of individuals who need to be notified. This method is particularly useful in scenarios where:

  1. Integration isn’t available or practical: Not all systems or databases might be compatible with automatic synchronisation, or the organisation may not use a centralised HR or CRM system from which to pull contact information.
  2. Initial Setup: During the initial setup of the mass notification system, manual import can be a quick way to populate the platform with the necessary contacts before any integrations are configured or if the organisation prefers a more controlled, reviewable process for adding contacts.
  3. Updating Contacts in Bulk: When there are significant changes to be made to the contact list, such as after a reorganisation or during annual updates, importing a new file can be more efficient than updating each contact individually.
  4. Special Circumstances: For special events or specific scenarios that require notifying a unique group of people not usually in the system, manually importing a temporary list can be very practical.

The process for manual import involves preparing the file according to a templated format. Once prepared, the file is uploaded through the platform's admin console, where it is processed and the contacts are added to the system’s database.

Typically customers will be up and running within 2-4 weeks depending on the level of configuration you require. You will experience a seamless onboarding process with us that includes a swift setup, intuitive configuration, user-centric training, straightforward reporting, and dedicated support to assist in every step.

  1. Planning
    • Kick-off meeting and initial discovery
    • Data templates provided
  2. Initiation
    • Platform installation with out-the-box workflows
    • Your organisation's branding and colours applied
    • Setup of organisation's hierarchy - locations, people, roles
  3. Execution
    • Any workflows you require to be customised or added
    • Permissions and data restrictions configured
    • Notifications customisation
  4. Handover
    • Stakeholder demo
    • Training
    • Testing and pre-launch checks
  5. Launch

Centralising safety & security in one unified platform

Navigate Crises, Maintain Continuity

Incident Management & Investigations

Inform Quickly, Protect People

Mass Notification & Communications

Promote Wellness, Prevent Hazards

Workplace Health & Safety Management

Secure Operations, Ensure Compliance

Compliance & Patrol Management

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