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Mass
Notification

Fast. Reliable. Built for moments that matter.

When it counts, your message cannot wait. Our mass notification software gets it through: instantly, clearly, and to every channel that matters.

Reach the right people in real time. Keep teams informed and ready to act.

Geo-targeted mass notification alerts

Relied on by teams who need everyone informed, instantly.

The Crown Estate
Graff Diamonds
Amazon Studios
Knight Frank
JLL
22 Bishopsgate
NEXT
Kingfisher Group

Zinc Systems

Simple to use. Powerful under pressure.

Mass Notification

Alert faster
Deliver messages fast. Drive timely awareness and action.

Mass Notification

Nothing missed
Multi-channel delivery across email, SMS, WhatsApp, and in-app.

Mass Notification

Connected teams
Real-time read receipts and response tracking.

Mass Notification

Intelligent automation
Pre-built workflows reduce manual effort to near zero.

Key mass notification features

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Rapid, targeted communication when it matters most.

Send critical updates to employees and stakeholders the moment an incident occurs. Target by group, location, or role. Track delivery and read receipts in real time.

  • Target messages to specific groups or locations.
  • Use pre-built templates or custom text for rapid dispatch.
  • Share media, maps, and documents instantly.
  • Deliver alerts via email, SMS, WhatsApp, and in-app push.
  • Send geo-targeted radius alerts for location-specific incidents.
  • Maintain a full audit trail for accountability and compliance.

Take control from the first alarm to the final all-clear.

Trigger instant, multi-channel alerts the moment an evacuation starts. Manage phased, partial, or full evacuations with targeted messaging by zone or floor. Auto-launch building-specific response plans and track live status updates from fire marshals as the incident unfolds.

  • Alert staff, occupiers, and visitors across email, voice, SMS, and in-app simultaneously.
  • Manage phased or full evacuations with zone- and floor-level targeting.
  • Notify adjacent areas when nearby floors begin evacuating.
  • Auto-launch fire procedures and building-specific response plans.
  • Track live floor clearance and incident progress from fire marshals.
  • Send real-time evacuation complete and reoccupation notifications.
  • Log every action for compliance reporting.

The right people, informed at the right moment, without manual effort.

Automated, workflow-driven communications prevent delays and remove the risk of human error under pressure. Pre-defined channels, escalation paths, and message templates mean your team responds faster, every time.

  • Pre-defined communication channels based on urgency level.
  • Notify the right people instantly as events unfold.
  • Auto-escalate to senior leadership via email and in-app alerts.
  • Attach instructions, maps, and documents automatically.
  • Trigger update alerts when key changes occur.
  • Full audit trail of who was alerted, when, and how.

Keep tenants informed, engaged, and connected to your building.

Centralise all staff and occupier communications in one platform. Deliver personalised messages to different communities, customise content by organisation, building, or audience, and integrate directly with tenant apps for a unified experience.

  • Personalise messages by organisation, building, brand, or audience.
  • Share operational updates, news, and documents in real time.
  • Distribute internal briefings and daily updates at scale.
  • Promote events, amenities, and initiatives with ease.
  • Integrate with tenant apps like Smart Spaces for a unified experience.
  • Support marketing efforts with branded campaigns and announcements.

Organise contacts, reach with precision

Centralised contact management powers smarter, faster communication at scale. Connect via API to sync users from HR, access control, or tenant platforms. Segment by role, location, building, or access level for targeted alerts.

  • Manage all records in one secure, central admin hub.
  • Sync users via API from HR, access control, or tenant platforms.
  • Import and update contact lists instantly via CSV or system integration.
  • Automate enrolment and contact syncing across your integrations.
  • Enable real-time in-gateline messaging via access control integration.
  • Keep records audit-ready with built-in change tracking.

Zinc Systems
Zinc Systems

Connected across your entire operation

Mass notification is one part of how you respond. Zinc connects it to the rest.

When an incident is raised, alerts fire automatically. When a message goes out, it is logged against the incident record. Tasks launch. Procedures trigger. Everything stays in one place, visible to everyone who needs it.

  • Incident management.
    Raise an incident and notify the right people in the same action. Every communication is tied to the record as the situation evolves.
  • Tasks and procedures.
    Alerts auto-launch the relevant response procedure. Tasks are assigned and tracked in real time, without switching systems.
  • Data analytics and reporting.
    Every notification is logged and measured. Delivery rates, read receipts, response times. Use it to improve your plans and evidence compliance.
  • Threat intelligence.
    Live threat data triggers pre-configured notifications automatically. Stay ahead before incidents escalate.
Zinc Systems
Mass Nofification

Built for speed under pressure

When it matters, there is no time to figure out the system. Zinc is designed to work fast, so your team can too.

  • Seconds to send.
    A simple interface means anyone can trigger a mass alert in seconds. No training needed under pressure.
  • Confidence in delivery.
    Multi-channel sending with real-time read receipts. You know who got the message and who did not.
  • Full accountability.
    Every alert, response, and escalation logged automatically. Ready for any post-incident review or compliance audit.
  • Always ready.
    Pre-built templates, pre-configured contact groups, and automated workflows mean the system is set up before an incident happens, not during it.
Zinc Systems

Our impact in numbers

40%Fewer missed escalations
Automated workflows ensure no one is left in the dark when it matters most.

80%Reduction in manual outreach
Eliminate repetitive admin by automating critical messages across all channels.

3xFaster stakeholder updates
Keep execs, partners, and responders informed in real time - without chasing.

35%Increase in staff engagement during incidents
Two-way messaging and mobile alerts keep everyone involved and responsive.

70%Boost in communication efficiency
Replace manual call trees and fragmented tools with automated, unified messaging.

£150KAnnual savings in crisis response costs
Faster communication minimises disruption, reputation damage, and risk.

Zinc Systems

Case studies

22 Bishopsgate, London - Protected by Zinc
Paddington Square, London - Protected By Zinc
The Crown Estate
Media City, Salford UK
Culver Studios, California
Horizon22
The City of London
Mansion House, London
The City of London Police

22 Bishopsgate is the tallest skyscraper in the City of London standing at 278 m (912 ft) tall with 62 storeys. It's game-changing workspace occupies a prominent site in the financial district.

As Britain's smartest building, Zinc manages and controls all security, safety and risk events, as well as providing critical alerting to occupiers during fire evacuations.

Read more

A super-connected building situated above Paddington Station and is the only station in London with direct access to all mainland stations. The smart mixed-use building is home to major global companies offices, 40 shops and restaurants.

The team use Zinc to report, manage and analyse all critical events and activities, ensuring the highest levels of safety and security.

Read more

The Crown Estate is a collection of lands and holdings in the United Kingdom belonging to the British monarch as a corporation sole, making it "the sovereign's public estate", which is neither government property nor part of the monarch's private estate.

Zinc's mass notification and emergency communication platform is used across the entire Crown Estate.

Read more

MediaCityUK is a 200-acre mixed-use property development on the banks of the Manchester Ship Canal and its principal tenants are media organisations such as ITV, BBC and also the Quayside MediaCityUK shopping centre.

Integrating Zinc into the MediaCity security team, is a significant step forward in safeguarding the vibrant hub where security is paramount in such dynamic environments.

Read more

Amazon Studios is an American television and film producer and distributor that is a subsidiary of Amazon. It specialises in developing television series and distributing and producing films in more than 240 countries and territories worldwide.

Zinc was awarded a contract to delivery command, control and communication for all incidents at premier film studios.

Read more

Horizon 22 is London's highest free viewing platform in all of Europe. The 254 metre above ground level viewing platform has 360-degrees views of London and its most iconic landmarks.

Zinc's platform runs the visitor weapons search confiscation form, lost & found, incident management and daily occurrence book (DOB).

Read more

The City Security Council (CSC) is recognised as a leading and authoritative voice of the security industry and one that represents the interests of thousands of security officers.

Implementing Zinc’s communication platform within the City of London Police control room enables real-time alerts – helping to strengthen public safety and resilience across the Square Mile.

Read more

Mansion House is the official residence of the Lord Mayor of London. It is a Grade I listed building and used for some of the most formal official government functions located across from the Bank of England and the Royal Exchange.

Zinc enhances safety/security operations and during critical incidents supports protecting high-value assets that require special attention.

Read more

The City of London Police is the territorial police force responsible for law enforcement within the City of London, England, including the Middle and Inner Temples.

Zinc operates a mass notification platform within the Joint Command and Control Room (JCCR) to send communications to the business community.

Read more
Zinc Systems

Why Zinc?

Join our growing community of world-leading customers and unlock rapid ROI with Zinc's innovative platform. Easily adaptable to your unique challenges, Zinc empowers your organisation to accelerate success and drive measurable impact.

Why Zinc? Loved by users

Loved by users
Custom-tailored services designed to meet your unique needs and preferences.

Why Zinc? World-class support

One unified platform
Expand at your own pace with an industry-leading and award winning modular platform.

Why Zinc? Reliable & secure

Reliable & secure
Custom-tailored services designed to meet your unique needs and preferences.

Why Zinc? Agile & Innovative

World-class support
Custom-tailored services designed to meet your unique needs and preferences.

Why Zinc? Join our community

Agile & innovative
Consistently delivering cutting-edge solutions evolving market and customer needs.

  • Ready to take control of your mass notifications?

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Mass Notification Software Insights

The Ultimate Guide to Mass Notification Systems for Buildings & Facilities

The Ultimate Guide to Mass Notification Systems for Buildings & Facilities

A practical guide for Security, FM, and Property leaders choosing emergency communication technology for their buildings and portfolios. In this guide: Why building communication has changed Ten years ago, emergency communication in buildings meant a Tannoy and a phone tree. It was slow, manual, and relied on individuals remembering what to do under pressure. That […]

The Complete Guide to Incident Management for Security and Facility Teams

The Complete Guide to Incident Management for Security and Facility Teams

Introduction: The cost of getting it wrong Here is a fact worth sitting with: most security and facilities teams are not failing because their people are bad at their jobs. They are failing because the systems around those people were never designed for the environments they now operate in. Fragmented tools. Manual processes. Disconnected data. […]

The Evolving Security Landscape: Legislation, Governance, and the Business Case for Responsible Investment

The Evolving Security Landscape: Legislation, Governance, and the Business Case for Responsible Investment

Written by Sarah Jane Cork, CEO of Milieu Associates After leaving the AUCSO conference, it became clear that buyers of security are facing a bigger challenge than ever before. The conversation around security has shifted from cost containment to strategic value creation. The question is no longer whether organisations can afford to invest in security, […]

When Resilience Becomes Real: Moving Beyond Campus Safety Policy

When Resilience Becomes Real: Moving Beyond Campus Safety Policy

Why Martyn’s Law Sits Within a Wider Duty of Care Those working in higher education understand, perhaps better than most, how complex it is to keep a campus community safe. Universities are not buildings, they are living, breathing environments where thousands of people study, work, live and socialise, often around the clock. The responsibility that […]

Martyn’s Law readiness: an operating model for Security & Operations leaders

Martyn’s Law readiness: an operating model for Security & Operations leaders

In this article: Martyn’s Law will introduce a new baseline for protective security and public safety across the UK. For Security and Operations leaders responsible for publicly accessible environments, the challenge isn’t awareness – it’s delivery at scale, with consistent standards, clear accountability, and defensible evidence. This isn’t a document exercise. It’s an operational maturity […]

Beyond Compliance: How the CRE Sector Can Meet Martyn’s Law with Confidence

Beyond Compliance: How the CRE Sector Can Meet Martyn’s Law with Confidence

Executive summary Martyn’s Law introduces a new baseline for public protection across the UK, placing clear and ongoing obligations on organisations responsible for publicly accessible spaces. For the Commercial Real Estate (CRE) sector, this represents a structural change in how security risk, preparedness and governance must be managed and evidenced. Zinc provides a proven, operational […]

Incident Management System Features: What to look for

Incident Management System Features: What to look for

Introduction Most organisations already have some form of incident logging. But logging isn’t the same as managing. And most systems weren’t built for the complexity security and facilities teams face today. The incident management system features your platform includes — or lacks — will determine whether your teams respond with precision or scramble to catch […]

Top 20 Causes of Operational Disruption

Top 20 Causes of Operational Disruption

Resilience in the built environment is no longer a nice-to-have – it’s a necessity. From high-rise commercial towers to smart campuses, today’s buildings are complex, interconnected systems that must operate seamlessly to support safety, security, and business continuity. Yet even the most advanced environments are vulnerable to disruption. A sudden power failure, a fire system […]

Case Study – Unitrust Roll Out Zinc Connect

Case Study – Unitrust Roll Out Zinc Connect

We sat down with Jonathan Moore, Director of Operations at Unitrust to talk to him about the roll our of Zinc Connect model across 30+ of his locations. In this interview, Jon shares first-hand insights into the rising demand for higher standards in security management, the challenges facing providers, and how Zinc’s latest product, ‘Connect’, […]

Ensuring tenant safety in a shared commercial building

Ensuring tenant safety in a shared commercial building

In shared commercial buildings, tenant safety is a top priority. These spaces often house multiple businesses, each with unique operational needs and responsibilities. Ensuring safety and business continuity requires a cohesive approach that addresses potential risks and critical incidents. An Incident Management (IM) & Resilience platform is an invaluable tool in achieving this goal, fostering […]

Mastering Mass Notification Systems in CRE Emergencies: Strategies & Best Practices

Mastering Mass Notification Systems in CRE Emergencies: Strategies & Best Practices

What you will learn: This in-depth article examines how Commercial Real Estate (CRE) managers & building security teams can design, implement and refine mass notification systems to respond effectively to emergencies. We explore the fundamentals – such as multi-channel delivery, audience segmentation and real-time integration – before diving into practical strategies: maintaining accurate contact data, […]

Incident Management Solutions for Commercial Real Estate

Incident Management Solutions for Commercial Real Estate

Managing incidents in Commercial Real Estate (CRE) environments is no longer just a matter of responding when things go wrong — it’s a core part of maintaining operational resilience and tenant trust. From security breaches and maintenance failures to environmental hazards, CRE teams face a broad spectrum of risks. Having a robust incident management solution […]

Explore our modules.

Incident Management software

Navigate Crises, Maintain Continuity

Incident Management

Mass notification system

Inform Quickly, Protect People

Mass
Notification

Case Management System

Secure Evidence, Connect The Dots

Case Management

Patrol Management system

Secure Operations, Ensure Compliance

Patrol
Management

Audits Checks Inspections

Get compliance right, every time

Audits, Checks & Inspections

Task Management software

Get things done, the right way

Tasks &
Procedures

Daily Occurrence Book

Stay Agile, Ensure Resilience

Daily Occurrence Book

Keys & Asset Management

Smart tracking, protect assets

Key & Asset Management

Visitor Management

Smart, secure visitor experiences

Visitor Management

Postroom Management

Full traceability, track every parcel

Postroom Management

Threat Intelligence

Seamless, Actionable Intelligence

Threat
Intelligence

Data Analysis Software

Smarter Insights, Stronger Outcomes

Data Analysis & Reporting

Artificial Intelligence

The future, intelligently engineered

Artificial Intelligence

Admin Console

Configure Fast, Adapt Instantly

Administration
Portal

Integrations & APIs

Connect Systems, Scale Smarter

Integrations

Resources: Frequently Asked Questions

Mass notification is the ability to send immediate alerts to a large group of people simultaneously, across multiple communication channels: email, SMS, WhatsApp, in-app, and more.

It is essential for emergency response, crisis management, and critical information sharing. The right platform ensures that every person receives accurate, timely information and knows exactly what action to take.

Related reading: Ultimate guide to Mass Notification Systems for buildings and facilities

Yes. Build templates in advance for any scenario: emergencies, maintenance, drills, or general announcements. Templates ensure consistency, reduce drafting time under pressure, and can be personalised with dynamic fields.

Three ways: API integration with your HR, access control, or CRM system for continuous syncing; CSV import for bulk uploads; or manual entry for those where an API integration is not possible, for smaller lists or one-off events.

SSO integration is also supported, allowing staff to access the platform using existing organisational credentials.

 

A single channel is a single point of failure. Different people check different channels. Networks go down. Inboxes get missed.

Multi-channel delivery ensures your message gets through: via email, SMS, WhatsApp, voice, and in-app notifications simultaneously. It also increases engagement rates and supports legal compliance requirements in certain sectors.

Location-specific alerts are more relevant, more actionable, and less likely to cause unnecessary alarm. If an incident affects one floor or one building, only those people need to know.

Geo-targeting also enables faster evacuation management, reduces communication fatigue across your wider estate, and demonstrates a targeted, organised response to any post-incident review.

A centralised platform manages all communication from one place. Administrators can send messages in local languages, comply with regional regulations, and target by geography, role, or building.

Geo-targeting, multi-channel delivery, and real-time analytics ensure consistent, reliable communication across thousands of recipients, regardless of location.

Yes. Zinc is built to support the communication and documentation requirements at the heart of Martyn's Law. The legislation requires venues and events to have a credible plan for alerting staff and the public during a terrorist or security incident.

Our platform delivers instant, targeted notifications to staff, security teams, and building occupants across multiple channels. Every alert is logged with a full audit trail, giving you the evidence you need to demonstrate compliance. Procedures can be pre-configured and auto-launched, so your team responds in seconds, not minutes.

Read or article: Understanding Martyn's Law: What it means for UK businesses

Most organisations are live within weeks, not months. Contact syncing via API or CSV can be completed quickly. Pre-built templates and workflows are ready to use on day one.

Our onboarding team works with you to configure your contact groups, escalation paths, and notification templates before go-live. You do not need technical resources to get started.

Zinc is built to enterprise security standards. Data is encrypted in transit and at rest. We are compliant with UK GDPR and support data residency requirements for organisations that need data stored within specific regions.

Role-based access controls ensure that only authorised users can send notifications or access contact records. All activity is logged and auditable.

You control who can do what. Role-based permissions let you give different users different levels of access: some can send to their building only, others can broadcast across the entire estate. Super-admins manage the full platform.

This means the right people can act fast in their area without needing central approval, while you retain full governance and oversight.

Yes. Zinc supports communication beyond your permanent workforce. Contractors and visitors can be added to contact groups manually, via CSV import, or automatically through access control integration, so they receive relevant alerts for as long as they are on site.

This is particularly important for fire evacuations and security incidents, where everyone in the building needs to be accounted for, regardless of employment status.

 

Zinc connects with the tools your organisation already uses. Common integrations include HR and people management systems, access control platforms, tenant apps such as Smart Spaces, CRM systems, and SSO providers.

Integration is via API, allowing for continuous contact syncing, automated triggers, and real-time data exchange. Our team can advise on specific integrations during onboarding.

You are In safe hands

  • ISO 27001 & Cyber Essentials
  • G-Cloud Government Framework Approved
  • Crown Commercial Service - CCS
  • Google Partner
  • AWS - Amazon Web Services Secure Hosting Infrastructure
  • SIA - Security Industry Authority
  • OWASP - The Open Worldwide Application Security Project
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