Bayes Entrepreneurship Fund is pleased to announce an investment in Zinc Systems

The Bayes Entrepreneurship Fund (BEF) is pleased to announce an investment in Zinc Systems, a UK-based company, specialising in Critical Event Management (CEM) software.  Their flagship platform, SYNAPSE, is a Software-as-a-Service (SaaS) solution designed to empower risk, security, and safety leaders. SYNAPSE ensures high standards of control and assurance in managing critical incidents, safeguarding business continuity and the safety of individuals.

Founded by Joe Zielinski in 2004, Zinc Systems initially focused on creating bespoke security applications. By 2018, the company streamlined its offerings to focus on SYNAPSE, an intuitive CEM platform tailored for organisations operating in high-risk and complex environments.

In July 2022, Zinc received its first round of investment from Maven Capital Partners, which enabled Zinc to accelerate its product development and expand its sales and marketing teams.

Today, Zinc is recognised for its excellence, winning the Security & Fire Excellence Awards for “Security Software-as-Service Product of the Year” and trusted by a diverse enterprise client base. Zinc holds ISO27001, Secured by Design and Cyber Essentials accreditations, and is approved on key government frameworks such as G-Cloud 13 and the Vertical Application Framework for blue light services.

Looking ahead, Zinc Systems aims to bolster its growth with this new investment. The focus will be on sector-specific and global sales execution, enhanced marketing strategies, customer success and the development of strategic partnerships in resellers and system integrations. 

Joe Zielinski, CEO Zinc Systems commented:

“We are thrilled to announce an investment from BEF. This investment not only validates the innovative work we have been doing but also fuels our ambition to scale and impact our industry in meaningful ways. We are excited to collaborate with such an esteemed group of investors and leverage Peter Cullum’s risk management experience and insurance background. Together, we will accelerate our growth in new markets, enhance our offerings, and continue to drive forward our mission of being an industry leader in protecting people, assets and brands. We look forward to a prosperous collaboration and the exciting opportunities that lie ahead.”

About Bayes Entrepreneurship Fund 

Commercial equity investments for high-growth businesses

The Fund makes commercial equity investments into promising, high-growth businesses, supporting revenue-generating businesses with financial investment and broader resources needed to deliver commercial growth.

The Bayes Entrepreneurship Fund was set up with the generous support of Peter Cullum, CBE, A successful entrepreneur, alumnus of Bayes Business School and founded Towergate Partnership, one of the UK’s leading independent insurance brokers and risk management advisors. Peter’s vision for a hub that provides practical support to growing businesses and entrepreneurs has enabled the rapid growth of many new businesses from the Bayes network and broader early-stage UK company ecosystem.

Helen Reynolds, MD and Investment Director of the Bayes Entrepreneurship Fund, said:

“BEF is delighted to announce the second investment from our new £15m LLP. Joe, Paul and their team have built a strong business with a great reputation in a number of sectors and BEF is pleased to support their journey in people, asset and brand protection. In particular, the collaborations with Amazon Studios and Graff Diamonds show the global promise of the Zinc platform and such partnerships underpin the company’s exciting growth plans.”

About Maven Capital Partners UK LLP 

Maven ( is a leading private equity house focused on the provision of flexible funding for high growth businesses, and one of the most active SME investors in the UK. Headquartered in Glasgow, and with offices throughout the UK, Maven has over 90 investment and support professionals providing a truly nationwide coverage. Maven has over £800 million funds under management and available to invest, and manages assets for a variety of client funds, including Venture Capital Trusts, MBO Fund, UK regional fund mandates, and Maven Investor Partners, a syndicate of institutional, family office and experienced investors.

“Maven is pleased to continue in our support of Zinc as the business continues to scale. We look forward to continuing working with the Zinc team and welcome the support of BEF as they continue their growth journey”.

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